Itiswhatitis Recordings
Founded in Canada by Spencer Drennan, Itiswhatitis Recordings is a pioneering electronic label specializing in techno and house music. Originally active from 2001 to 2007, it captured the raw energy of the underground scene with its innovative releases.
Relaunch and Legacy
In 2012, acclaimed artist Mathew Jonson acquired the label, breathing new life into its catalog through meticulously curated reissues and previously unreleased gems. Under Jonson's ownership, the label continues to thrive, blending classic vibes with forward-thinking electronic sounds.
Creative Vision
- Genres: Techno, House
- Location: Canada
- Key Figures: Spencer Drennan (Founder), Mathew Jonson (Owner), Ross Payzant (Creative Direction & Artwork)
- Notable Focus: Catalog reissues, unreleased material, and a strong digital presence across streaming platforms