WHATIPLAY
Berlin-based Electronic Record Label
WHATIPLAY is a dynamic record label hailing from Germany, founded by renowned DJ and producer Sascha Braemer alongside business partner Ralph Behringer. Born from a shared passion for exceptional music, the label serves as a platform for like-minded artists to showcase their talents in an open, collaborative environment.
Musical Vision
While rooted in electronic genres, WHATIPLAY embraces a genre-defying approach, reflecting Sascha Braemer's belief that "music is a matter of taste—very personal." The label fosters creativity without boundaries, prioritizing quality and innovation over rigid styles.
Notable Highlights
- Debut release by founder Sascha Braemer, capturing the essence of his acclaimed sets and playlists.
- Spotlights emerging talents and collaborators, including past projects with artists like Niconé, Philip Bader, and Heinrichs & Hirtenfellner.
- Builds a community for music fans, promoting unity with the mantra: "Together is way better than against each other."
WHATIPLAY continues to curate standout releases, promising fresh sounds from both established names and rising stars in the electronic scene.