Underground (Media Records)
Overview
Founded in 1989 in Italy, Underground (Media Records) is a pioneering electronic music label that has shaped the Italian dance scene and beyond. Specializing in electronic genres—from progressive trance to techno and experimental sounds—the label has consistently championed innovative beats and boundary-pushing productions.
Key Milestones
- Stormed the charts in the early '90s with breakout artists like Anticappella.
- Licensed global hits such as 2 Unlimited for the Italian market.
- Rebranded in 1996, evolving into a techno-focused sister imprint to BXR, fostering experimental music from emerging producers and established artists under fresh aliases.
- Relaunched in 2017 in partnership with Media Records, revitalizing its legacy with new sounds and talent.
Focus & Presence
Based in Italy, Underground thrives as a hub for electronic innovation, nurturing raw talent and experimental projects. The label maintains a vibrant online presence across social media and streaming platforms, connecting with a global fanbase of electronic music enthusiasts.