UM Records
Based in New Zealand, UM Records is a dynamic electronic music label championing innovative deep house sounds since its launch in 2011.
Background and Talent Pipeline
Founded as a springboard for emerging producers, UM has nurtured a wealth of talent, propelling many artists to global success on major labels worldwide.
Not-for-Profit Ethos
Since 2016, the label operates on a not-for-profit basis, directing 100% of sales revenues back to artists to prioritize creativity over commerce in today's challenging music landscape.
Signature Sound
Releasing on digital and vinyl, UM's ever-evolving catalog delivers emotive, often challenging deep house tracks—earning its reputation as a trusted source for cutting-edge electronic music with a strong online presence.